L'Oreal Paris Superior Preference Color Care System

A few months ago I bleached my dyed black hair to white and turned it all to mush. When I was sick of the white I tried to dye it back with a box dye and while my roots accepted the dye, the parts of my hair that had been so severely damaged by the bleach did not. So I had red roots and light pink hair. Not good. So after a lot of research I began dying my hair with henna (natural not compound) which worked beautifully. However it takes a really long time, 24 hours prep and 8 hours on my hair. So after a few months I decided to try boxed color again. This time I bought preference Lightest Auburn and not only did it turn out exactly like the color on the box, but it even dyed the damaged part and my gray hairs. It also blended in with the existing henna hair color beautifully. I love this product!

L'Oreal told me that given my past hair coloring, bleaching, color fill and natural dark brown hair that this product would turn my hair "screaming orange" and that I was not a good candidate for it. Nonsense. Right on the box it tells you that you can use this from medium blonde to dark brown natural hair color. Despite the dire warning, I used Intense Red Copper, and it was beautiful. It was the exact color of the model on the box. I can't stop looking at it. If you have dyed your hair brunette or red I had dyed my bleached and dyed blond hair red then wait until your color fades to a lightness commensurate with the color. Color cannot lift color, but if you have very faded color then you don't need any lifting. The vivid nature of it is amazing. Take a chance! Have a box of darker red dye nearby in case this doesn't work for you and you need an immediate correction. But believe me, the folks at L'Oreal's call center have been wrong in almost every situation in which I've called them. They are trying to avoid a lawsuit, not really help you look your best. You know what you like and what is going to work. Don't pass this up: Intense Red Copper is a color you should try at least once.

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This is for color Preference Light Beige Brown (6BB). I was so nervous to try this. I waited until I could not take my GRAY roots anymore. I went gray very young, and have about 60% gray. My natural base color is a mousy brown that blond highlights in the summer. At salons, I have been begging them to get rid of the brassy tones that ALWAYS show up on my base color, only to be told that is the only way to cover the gray and give me the medium brown with blonde highlights look. WELL WELL WELL!! Hot diggity I am so excited I can prove them wrong. This covered my grays, was NOT brassy and blended perfectly with my highlights (I did a root application for 30 minutes and then strategically pulled the color through my darker strands for another 10). I will only be going to the salon for highlights 2x a year from now on!! And for less than $10!! AND bonus, under an hour....not FOUR at the salon!! I am just thrilled!! (and so is my husband!!) If you have the "Jenifer Anniston" color hair with highlights...go for it!!

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I got the lightest ash blonde and it took very well to my hair. I would definitely buy this product again.

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I have been using L'Oreal Preference hair color for several years so I was happy discover that I could subscribe to receive it on a regular basis at reasonable cost. The gel formula makes application much easier for me and the results have been consistent. I also use the conditioner that comes with the product and find that it leaves my hair soft and healthy feeling.

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